Industry/Consumer Electronic

Achieving Higher Sales with Prefixbox: Euronics Boosted Revenue by 13.4% thanks to Prefixbox AI Search Engine

Key Results for Sessions with Searches

+13.4%

Revenue

+13%

Transactions

+13.4%

Revenue

+13%

Transactions

The Website

Euronics Hungary’s webshop is one of the most popular E-commerce sites in the country, with 4 million monthly visits. Euronics has 64 retail shops around Hungary. Euronics Hungary is part of Euronics International Group, which is present is 37 countries worldwide.

The Challenge

Euronics Hungary was not satisfied with the performance of their third-party site search engine and wanted to test another provider to see whether business KPIs could be improved.

The Solution

Prefixbox offered an A/B test to demonstrate Prefixbox’s AI Search Engine capabilities against Euronics’ previous provider. The test concluded with Prefixbox generating a 13.4% increase in revenue.

The Test

Prefixbox conducted an A/B test on Euronics Hungary’s E-commerce website in 2024 June. Shoppers were split evenly (50-50%) into two random groups.

The control group was shows results from Euronics’ previous third-party search engine and autocomplete solution.

The treatment group was shown Prefixbox’s AI Search modules:

AI Search Engine
Rich Autocomplete
Related Searches and Products

Detailed Results

+13.4% higher Revenue

Shoppers presented with Prefixbox’s AI Search Engine generated 13.4% more revenue than those saw search results powered by Euronics’ previous solution. The revenue increase is based on sessions with searches.

+13% more Transactions

Shoppers seeing Prefixbox’s AI Search modules made 13% more purchases than the control group, who was using the old site search engine and autocomplete.

Summary

Euronics Hungary, a leading E-commerce site with 4 million monthly visits was unsatisfied with their existing search engine. Prefixbox offered an A/B test to prove that Prefixbox AI Search could improve business KPIs.

Ultimately, the test demonstrated a 13.4% increase in revenue and a 13% increase in transactions for shoppers who were using Prefixbox’s AI Search modules, including Prefixbox AI Search Engine, Rich Autocomplete, Related Searches and Related Products.